Is boring content riveting?
VICTIM OF BORING CONTENT?
Companies often fall victim to the phrase: "Our product is not meant for social media." This phrase shows two things: a lack of creativity and pure laziness. Social media is for any product whether it's glue, ink, pens, socks, etc. The objective is certainly to catch people's attention and the best way to do this is through visuals.
WHY VISUALS MATTER . . .
Ogilvy & Mather recently created a campaign for a somewhat boring topic, ink, that people could care less about. The ad features 4 different pictures. Each picture illustrated from left to right features fully clothed individuals to nearly unclothed individuals. But, what's so riveting about individuals being clothed and nearly exposed? At this point, everything. The ad uses every color featured in a color cartridge - Cyan, Magenta, Black, and Yellow. Each color ad highlights both creativity and a purpose by innovating color and a unique expression, "Don't let (color) run out when you need it most."
Ink can be playful, sexy, and anything but boring.